. Nissan Datsun Plans Low-Cost Car- Carspricesindia.com
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Nissan

Here comes the good news, Datsun, which is the entry-level from a Japanese car maker Nissan, is planning to launch a low cost hatchback in India just over Rs 2 lakh. It will be competing with models like Maruti Suzuki's Alto and Hyundai's Eon. Nissan manufacture cars at a factory near Chennai and is also thinking to open a new factory for manufacturing Datsun cars as initial production starts from its existing location at Oragadam.

The MD and CEO of the company said that the company wants to produce “mass volume” vehicles under the Datsun stable which is a brand aimed at emerging economies. Last month its CEO announced revival of the Datsun brand, he also said that it will be launched in markets like India, Russia and Indonesia. Datsun was discontinued by the Japanese market in 1981 but not they have decided to launch it again.

Its launch is expected to be launched in second half of 2014. The pricing is expected to be between 2lakh and Rs 4 lakh. He also said that in line with the trend in the Indian market, company is also looking at developing a small diesel engine to be fitted on its hatchback. “While the development is being done by Nissan we are seeking a lot of support from companies outside our fold for access to technology and keeping costs low.”

“Research and development in India is highly competitive and the development of the vehicles will be done in Chennai, apart from Japan. While the platform development work will not happen at Chennai, some parts of the interiors and the exteriors will be done in India”. Nissan also has plans to launch a series of cars under the Datsun brand. “Once it is launched, we want half our volumes should come from Datsun and other half from Nissan.”

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