|
|
Audi Guns For No.1 Slot In Premium Cars By 2014 |
5 May, 2012 |
 |
| |
 Now Audi has set its eyes on number one position by as early as 2014. people close to the company say that it is not at all unrealistic target and the Volkswagen group owned premium maker Audi may overtake BMW in the second half of 2014 itself. They also said that they had aimed to take number two position by the mid of 2012 but we are already on this position even in the first quarter of this year. What we want that to be ranked first worldwide and India by 2015. we will try our best and will surely put our best foot forward like A4 launch, and also by pulling forward our measure and activities.
BMW which stayed in the lead, selling 2,369 vehicles between January and March this year. Going ahead, the next generation A4 which was launched recently , compact premium SUV Q3 and then A3 to be rolled out next year, are all very much expected to drive volumes for Audi in India. Company is aiming to close 2012 sales of 8,000 units, which van actually be easily doubled to 16,000 to even 20,000 cars by 2015. Audi has almost lined up at least 6 new products that too only in next 12-18 months in India to draw in bigger volumes, and intends to expand its reach to 25 locations by the end of the year.
In fact company is also planning to set up a new assembly line which will assemble Q3, Q7 and also A3 over the next couple of years. Q3's demand is very high globally, it is even expected to churn out bigger numbers for the company. But its not that other big players are sitting lull, the number one player, BMW has already launched its iconic Mini and the A4 competitor, the new 3 series will be hitting the market very soon. Mercedes Benz too has lined up B and A class cars for India, which are basically high volume models to compete against the Ingolstadt based German premium car maker.
In 2011 BMW was ranked number one player in the country with sales over 9,400 cars followed by Mercedes Benz at 7,430 and Audi at 5,511 taking standing third in the Que. Competition might get fierce with Audi overtaking Mercedes Benz in the first quarter itself. |
| |
Total Views : |
|
| |
Posted By : Deepak |
|
|
|
|
|
